Cadillac’s Wildest New Luxury Isn’t A Feature It’s Dinner Reservation In The Backseat
- Cadillac is partnering with three high-end restaurants to serve meals in the electric Escalade.
- The Cadillac of Reservations experience was recently launched in NYC and is heading elsewhere.
- Later this month, the special program will move to Beverly Hills and then head to Miami.
Luxury carmakers have long tried to turn their vehicles into lifestyle statements, and Cadillac is leaning all the way in with a dining experience that’s more indulgence than transportation. The all-electric Escalade IQ is already one of the most luxurious SUVs on the market, and now Cadillac wants to show just how plush it really is.
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Read: Cadillac Projects EVs Will Make Up 35% Of Its Sales This Year
To do that, the brand is expanding its “Cadillac of Reservations” experience, an upscale backseat dinner where guests are served a high-end meal inside the IQ.
Most of us have probably only ever eaten fast food in our cars, but Cadillac doesn’t expect its customers to chow down on a Big Mac. Instead, it’s partnered with high-end restaurants in Beverly Hills, Miami, and San Francisco, to serve up five-course dinners using the IQ’s stowable tray tables.
It sounds like an odd idea, but there’s something appealing about eating a fancy meal in the back of a Cadillac SUV, with the seats reclined, the massage and heated functions turned out, and the AKG 40-speaker sound system pumping a special song for each dish. It’s certainly much more private than eating at a packed-out restaurant.
The Cadillac of Reservations experience was first launched in New York City with COQODAQ where the restaurant’s famed fried signature was served up. On April 24, April 25, and April 26, the experience moves to Beverly Hills, thanks to La Dolce Vita, an Italian-American restaurant frequented by Hollywood A-listers. There will be just three seatings per night for parties of two, with reservations open through Resy.com later this month.
Next Stops: Miami and San Francisco
Following the Beverly Hills stop, the rolling restaurant heads to Miami in early summer. There, Cadillac teams up with COTE, a restaurant that blends Korean barbecue with American steakhouse style. In late summer, the tour wraps up in San Francisco, where State Bird Provisions will take over the backseat kitchen duties. The restaurant describes itself as adventurous and modern American.
For as perfect as the Cadillac Escalade IQ is to host a premium dining experience, the new Escalade IQL would perhaps be even better as it’s 4.2 inches (107 mm) longer than the standard model.
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If you’re still intrigued—and honestly, who wouldn’t be at least a little curious about a five-course meal served in an electric SUV—here’s when you’ll be able to make a reservation:
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