Oktopost Adds Microsoft Power BI Integration to Improve B2B Social Media Measurement

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and ensure that social efforts are strategically linked to business outcomes.

Marketers can create automated, comprehensive reports that illustrate the direct impact of social media on revenue, lead generation and customer engagement. They can consolidate social media performance data with other key business metrics, like website analytics, CRM insights and sales data, within a customizable dashboard.

Solving the Revenue Puzzle

By simplifying complex reporting processes, marketers can present clear, data-driven insights to stakeholders, optimize social strategies, and demonstrate ROI more accurately. Additionally, business leaders can make more informed decisions based on a clear understanding of their data, ensuring their social media strategy is aligned with broader organizational goals.

Up to 95% of B2B marketers produce social media content, according to the Content Marketing Institute. However, marketers often struggle to measure and communicate its value to senior leadership, according to Liad Guez, VP Product at Oktopost. “B2B marketers frequently lack the time and tools to efficiently navigate siloed data and demonstrate social KPIs when it matters,” said Guez in a statement. “By integrating with Power BI, we’re excited to equip marketers with the resources they need to take control of their social data, easily visualize its impact, and communicate its value to company decision-makers — enabling data-driven decisions at every level, from individual posts to company-wide strategy.”

A Portfolio of Social Media Solutions

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success and link social media to revenue growth. The integration with Microsoft Power BI reflects a broader shift in how B2B marketers approach social media analytics. Social media is no longer a top-of-funnel, brand awareness play. It is part of a strategic and measurable part of brands’ marketing strategies.

The integration builds on Oktopost’s recent innovations, including AI-powered social tools and the Advocacy Gamification Engine. The company also has unveiled new insight dashboard integrations, including Looker Studio, which further empowers B2B organizations to seamlessly connect social media efforts to measurable business outcomes.