Genesis “One Of One” Division Offers Bentley Levels Of Personalization
- Genesis is offering the One of One customization service to customers in the Middle East.
- The company showed a special version of the GV80 Coupe with a Bentley-style spec.
- The program might be expanded to other markets in the future, including South Korea.
Genesis has introduced a bespoke version of the GV80 Coupe, crafted by its “One of One” division. This exclusive SUV was commissioned in the Middle East, where Genesis is offering extensive personalization services tailored to individual preferences.
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The Genesis GV80 Coupe One of One stands out with a two-tone exterior, reminiscent of significantly more expensive models from Maybach and Bentley. The lower part of the bodywork is blue, combined with a black finish for the hood, roof, and pillars. The black treatment extends to the exterior accents and the Y-spoke alloy wheels with floating center caps.
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The sane theme carries over to the interior, with black and blue hues for the upholstery. The leather-wrapped seats showcase a distinctive pattern, while the dashboard inserts and center console are adorned with a carbon-fiber finish.
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Although Genesis hasn’t disclosed the full details of the equipment, the GV80 Coupe is expected to include top-tier amenities such as the fragrance dispensing system and a Bang & Olufsen sound system. Of course, the added features and the exclusivity will likely translate to a much higher price tag compared to the standard model.
The One of One service was launched in 2022 and remains exclusive to the Middle East. According to a recent report by the Korean Car Blog, the automaker is exploring the possibility of expanding the bespoke program to other markets, including South Korea.
The automaker claims that the goal of One of One is to provide “inspiring, hyper-personalized vehicles as well as experiences for our unique customers”.
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Examples of bespoke features include unique options for headliner embroidery, interior garnish, quilting patterns, pinstripes, embroidery, door scuff plates, and cushions. Furthermore, customers have access to a wide color palette, alongside expensive materials for the interior such as different kinds of wood and stone from around the world.
More: Genesis Refreshes GV60, Includes New 27-Inch Display
The first model to receive the One of One treatment was the Genesis G90 long-wheelbase, followed by the GV80 and the GV80 Coupe. However, the official website suggests that the entire Genesis lineup is available for future commissions.
Those interested in a uniquely personalized Genesis can contact the One of One division through the official page. At the moment, the service is limited to customers from Jeddah, Dammam, Riyadh, Bahrain, Kuwait, Oman, Qatar UAE, Lebanon, Jordan, and Mauritius.
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