B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s wasting no time getting prepped for the event!

This year’s theme is “Building Bridges, Breaking Barriers” — an event where we’ll construct connections and deconstruct outdated strategies to create something truly innovative. The event will feature five targeted tracks, which include Demand Gen Summit, ABM In Action Live!, Sales Impact Summit, Content2Conversion and GTM Strategy.

Across those tracks, attendees can expect to attend case studies, labs, a campfire-style keynote, regular keynotes, breakout tracks and lunch and learns. Additionally, the event will feature an invite-only CMO Exchange roundtable, as well as the Mentors and B2BMXperts programs. The team is also building in plenty of networking opportunities throughout the event via receptions, breaks and sponsor dinners.

Your First Look At B2BMX West 2025 In Scottsdale

While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The agenda overview is already up on the site and registration is live, and we’re sharing a sneak peek into what’s in store for Scottsdale.

You might get a little starstruck at B2BMX West this year, as we’re excited to have marketing legends such as Neil Patel (yes, he’s coming back after a stellar talk in Alpharetta!), Roderick Jefferson, Forrester’s Phyllis Davidson and B2BMX first-timer Morgan Ingram on the hook to deliver some stellar keynotes for you in Scottsdale. While I can’t reveal their sessions just yet, I can share that Roderick Jefferson will present our popular Campfire keynote on Monday. Read more about what to expect here!