How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer expectations. The days of rigid, one-size-fits-all planning are gone — today’s successful teams are focused on speed, agility and responsiveness to stay ahead of the curve.

At the 2024 Strategy & Planning Series, we’ll explore how dynamic strategies are fueling growth and helping teams pivot in real-time. It’s all going down from Oct. 28 to Nov. 1 — and here’s what we have lined up for the series:

The Blueprint For A Seamless Customer Journey

Delivering a personalized customer experience is essential for success. Kicking off #SPS24 is Demandbase and Uber for Business, who’ll discuss how they leverage data-driven strategies to create seamless, personalized customer journeys. The session will cover the evolution of the modern customer journey, the role of AI and intent data in anticipating customer needs, and approaches to scaling personalization.

Digging Into The Event Data Goldmine

In this session, Cvent experts will show attendees how to pinpoint the metrics that matter most, measure their event’s success and use that knowledge to make their programs stronger and more successful.

Leveraging AI, ABM & Personalization To Improve Marketing Automation Results

Act-On’s Jeff Day will discuss how AI tools, integrated account-based marketing (ABM) and personalized multichannel automation enhance marketing automation strategies. The session will explore how to optimize cross-channel campaigns, use AI to accelerate time-to-market and integrate ABM for improved effectiveness. Additionally, Day plans to touch on how data-driven insights and personalized messaging can deepen audience connections.

How To Win Over Your CFO With Your 2025 Marketing Plan

This webinar, hosted by The Marketing Practice, will address the challenges marketing leaders typically encounter when securing their budgets. Specifically, it’ll focus on building a compelling business case for 2025 marketing budgets, emphasizing how to position marketing plans as growth investments by covering key areas such as market research, competitor analysis and the evidence needed to advocate for brand-building investments.

The Full-Funnel Agility Of B2B On CTV

Connected TV (CTV) is transforming how B2B advertisers connect with their audiences and navigate the sales funnel, and this webinar — hosted by MNTN — will focus on how CTV allows brands to maintain visibility in the buyer’s journey while driving measurable results. The session will cover creative testing and optimization, along with the flexibility to quickly launch and adjust campaigns throughout the year.

An Enterprise Demand Generation Planning Masterclass

As funding for growth becomes more challenging, marketers are reevaluating their plans and budgets to enhance efficiency. This session — hosted by Inbox Insight’s Ross Howard — will discuss the impact of AI on outbound response rates and the importance of establishing a strong brand to cut through market noise. Howard plans to share strategies for planning effective campaigns, including market sizing, identifying ideal customer profiles and utilizing data-driven approaches across various channels.

Proven GTM Plays That Drive Results

ZoomInfo go-to-market experts Amy Humphrey and Maura Cantoni will emphasize the significance of precision in successful outreach strategies, with a focus on ABM techniques aimed at enhancing results from high-value accounts. The session will cover methods for identifying and targeting the right industries, market segments and personas, along with the creation of coordinated, data-driven outbound campaigns.

The Power of Signal-Based GTM Strategies

For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue. To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based GTM strategies. Throughout this webinar, experts from Salesloft will discuss how to shift the focus from sheer volume to precision with actionable buyer signals and AI.

3 Tactics For Shifting Content Marketing Into High Gear

An effective B2B marketing content strategy is key to driving prospects through the buyer’s journey but crafting the personalized experiences buyers demand takes time that many marketers just don’t have. Take a content pit stop now to help ensure success in 2025 and beyond. Join Emerald Studio’s Director of Client Services, Lori Culliton, and Director of Strategy, Alexis Carroll Cline, for a discussion of strategies and tactics to steer through the twists and turns on the road ahead.