Lamborghini Boss Says ‘YOLO’ Effect Is Behind Record Sales

Lamborghini chief executive Stephan Winkelmann says that the ‘YOLO’ effect observed after the COVID-19 pandemic has helped the company record strong sales despite tough financial conditions.

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After building the Aventador and Huracan for many years, Lamborghini has overhauled its supercar line-up with the launch of the Revuelto and the Temerario, showcased for the first time at last weekend’s Monterey Car Week. The Urus family has also grown with the launch of the plug-in hybrid SE variant. These models are more powerful and quicker than those they’ve replaced but are also pricier. Nevertheless, Lamborghini is on track for record sales in 2024.

Read: Lamborghini Temerario Is A 907 HP Triple-Motor PHEV That Vibrates To Get You Excited

“Since the end of the covid, we have this ‘YOLO’ effect — you only live once — which, despite the global crisis we have here, or the crisis we have here and there, in the markets, geopolitics changing, we’re still going strong, and the people still want to buy those cars, and we have a long waiting time,” Winkelmann told Yahoo! Finance in Monterey. “Let’s cross fingers, so far so good, this year is going in a perfect way [as] we had another record first six months in 2024, so if things continue like this, also the [full] year of 2024 will be a very good one for Lamborghini.”

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Through the first six months of the year, Lamborghini delivered 5,558 cars to customers around the world, a significant 14% increase over the first half of 2023. Last year, Lamborghini cracked the 10,000 unit mark for the very first time, selling 10,112 vehicles. If things continue as they are through the second half of this year, Lamborghini could end 2024 having sold more than 11,000 cars.

During his interview with Yahoo!, Winkelmann also spoke about the new Temerario, the successor to the beloved Huracan.

While some purists are upset Lamborghini has ditched the Huracan’s 5.2-liter naturally-aspirated V10 in favor of a high-revving 4.0-liter twin-turbocharged V8 with three electric motors, Winkelmann believes making this step is the “right direction for Lamborghini.”

“You have to be more performing than the generation before, and this includes the handing behavior, so the weight to power ratio is paramount for the success of us,” he said. “On the other hand, you have to reduce the emissions. The emissions are reduced by the battery system, but also the battery system is helping to improve the performance, and this combination is what is, in my opinion, the right direction for Lamborghini.”

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